Bridging the Silence: How Bridgepacks Help Universities Stay Connected Year-Round

Bridging the Silence: How Bridgepacks Help Universities Stay Connected Year-Round Here’s the uncomfortable truth I’ve learned over two decades in higher education marketing: the costliest decision universities make isn’t overspending on media-it’s going quiet between recruitment cycles. Silence erodes salience. When we go dark after admits go out or fairs wrap up, we let competitors—often […]