Beyond Print: How Universities Are Using Branded Swag Boxes and Agent Gifting to Build Stronger Recruitment Partnerships

Introduction For most universities, the agent network is the engine of international student recruitment. These are the counsellors in Colombo and Kathmandu, the education advisors in Lagos and Nairobi, the agency partners in Jakarta and Hanoi who recommend your institution to thousands of prospective students every year. Yet many universities still invest the majority of […]

How Universities Are Cutting Shipping Costs and Eliminating Logistics Headaches With Hue Marcom’s India-Based Operations

Introduction Every year, university international recruitment teams spend tens of thousands of dollars shipping brochures, banners, branded merchandise, and promotional materials to agents, partners, and education fairs across Asia, the Middle East, Africa, and Latin America. A significant portion of that spend is wasted — on inflated freight costs from expensive origin countries, customs delays […]