Printing in 2020: Adapting With Time

If they can touch it, they will believe it!

In a world thoroughly saturated with digital designs and advertisements, print collateral have, not surprisingly, emerged as the dark horse for brands around the world.

While digital media continues to grow, print has managed to hold its own, and research backs it up. 85% of all the consumers interviewed in a survey stated that they would much rather deal with a business that has professionally printed materials. In fact, 9 out of 10 customers who took the interview stated that there will always be a need for print materials.

This information becomes crucial when it is viewed from the perspective of higher education marketing. Collateral printing is one of the biggest expenses for universities around the world. It is heartening to know that in a world rapidly moving towards digital, there is still hope for print. And this hope exists because of the constant evolution of the latest printing technology and the hybridization of print and online media.

Digital Printing on the Rise

Using digital printing services can help save a great deal of time, while ensuring quality. There is no need to make plates and the overall output is of a very high quality. It is this saving of both, time as well as money, which makes digital printing such a wonderful option for brands around the world. There are, however, cases where digital print might not be the most optimal solution, but with changing technologies, even that is changing.

Event Collateral

If there is one thing that hasn’t changed on the marketing landscape, that is the importance of events in today’s marketing world. International higher education marketing is an industry where a majority of conversions happen during live interactions. Events form the cornerstone of the marketing strategy for universities, colleges and education institutions around the world. In fact, research states that most successful businesses are spending 1.7 times their average marketing budget on live events.

Merchandise

Look at your pen-stand, how many of the pens are giveaways from events? Quite a few, possibly! Merchandise printing is one of the best ways that you can ensure that your brand is viewed positively. The best part here is that the quality of merchandise and printing automatically become a barometer of the quality of your brand. This makes it imperative to be seeking out the best possible merchandise options, coupled with high quality print options.

Personalization

One of the biggest trends of 2019, and one that shows no sign of abating, is personalization. Small print runs, customized according to specific requirements, are a big thing among brands. Small print runs,

have the notoriety of being too expensive. A trend that has been successfully bucked thanks to the changing technological landscape. Pieces like flyers, invites, or other material, can be successfully printed in small print runs.

AI Comes to Printing

The use of artificial intelligence in printing is one of the biggest breakthroughs in the print industry. Not only has it made a printer’s life easier, it has also made achieving quality a much easier endeavor for clients around the world. It offers real time data, production alerts, press automation and even suggestions for equipment maintenance. This technology can even help protect printer networks against security breaches.

At Hue, we always ensure that our clients are getting the latest print and merchandise options. Working with ISO standard processes on carbon neutral printing machines, Hue ensures that your print collateral is treated with the best possible technology. Get in touch to know more!

Why Printing Overseas Makes Sense In Today’s Economy

Printing overseas is not what it used to be 10 years ago. Communicating with the printing companies was difficult, the quality was not at par with international standards and it was a time consuming affair.

A lot has changed during this time and today Asian printers and other international printing companies provide superior quality, reliable service and lower prices. International printers in India and Asia are now open to a wide range of printing projects. The evolution of graphic arts technology from mechanical art boards to computer files, e-mail and high-speed data transmission lines has transformed the printing industry, making printing overseas easier and even more affordable than ever before.

Printing overseas is not that uncommon
Many major universities have known for years that they can get high-quality marketing communication materials printed overseas at considerable savings. Hence, the practice of outsourcing print jobs is not at all new and several new universities are following their path in order to save marketing costs.

State-of-the-Art Machinery and Printing Standards
There is no gap in the kind of machinery used here than those used by American and European printers. Printers in India and other Asian countries can accept all of the standard media and graphics software and file formats. Hence, you can save up to 50% on your printing job without compromising on quality or service. This begs the question; why not print using an Asian printers or printers in India and other international markets?

Be in control of the process
The outcome of the print project will be in your hand as you’ll see exactly how your final printed piece will look before the final shipment. Guesswork is eliminated as you will be shown color proofs and final Advance Copies; which in turn will help you to examine the material and print quality at every step of the process.

No Hidden Charges 
At Hue, we offer you the pricing based on full production and delivery. We also help you design the brochures with our expert designing team and also chalk out a distribution plan based on your marketing itinerary. All of this with no extra cost.

Fast, Excellent Service
With the advancement in technology, communication barriers have been eliminated and it is possible to work around the clock, seven days a week. Technology has also helped printers in India to help produce superior print jobs as fast as, or faster than, many printers in the U.S. We make sure that delivery schedules are adhered to. With our excellent distribution network, we can deliver your print order almost anywhere in the world.

Printing Overseas does Make Sense
The advancement in technology, today, has demystified all the myths that were once associated with outsourcing the printing work to international players. Make companies outside the printing industry have for long outsourced certain parts of their business processes to equally qualified and less costly companies in India and other Asian countries. Considering the high cost involved in printing in America and Europe, it’s high time that universities begin to explore and enjoy the benefits of printing abroad.