Green Gifting is in Vogue

Going green has changed from being a trend to being a responsibility for companies and individuals alike in this day and age. With rapid changes in the environment, most companies are taking the onus for change and leading an in-company green revolution.

One of the most interesting results of such initiatives is the ‘halo-effect’ that comes with a shift to sustainable and eco-products. It not only has a huge positive impact on a company’s brand value, but also boosts employee morale while encouraging stakeholders.

In the past decade, consumers have gotten used to gauging a brand not only on product quality but also largely on its ethical values. A 2019 survey by Capgemini across shows 24% of 18-24-year-olds and 22% of 25-34-year-olds saying they would prefer more brands to focus on environmentally friendly products.

The common perception that eco-friendly merchandise is not functional is absolute hokum. There is an abundance of eco-products out there and they are a pleasure to use, while being easy on your conscience.

One of the easiest ways to take the first step to stand out as an environment conscious brand is to shift to utility eco-products. And there is a massive range to choose from.

Here are some of our suggestions.

Eco Stationery

With wide range of affordable office stationery available in all styles and price-range, eco stationery can be as handy as it is environment friendly. From pens and pencils to diaries and sticky-notes, this is one of the most budget-friendly options in terms of eco-products. These desk essentials can become an excellent choice of gift for employees working from home as well.

Eco Bags

Jute bags of all shapes and sizes are used every day. These neat looking reusable and durable bags are highly versatile in functionality and make for a great gift. A lunch bag or a shopping tote, jute bags are a sturdy and eco-conscious choice. Moreover, for many of your employees working at home, having an eco-friendly bag for their weekly grocery shopping can be a very thoughtful gift.

Eco Cutlery

If you want to go for something chic and trendy, eco cutlery sets are the way to go. With Diwali just around the corner, these wooden utensils are the gift items you are looking for. Unique, functional and highly attractive, wooden kitchenware could be a unique means of committing your brand to going green and add to your overall recall value.

Eco-products can also be chosen as corporate gifts, both internal and external. And the best part is that these can be customized to your liking. At Hue, we provide you multiple branding options on the products of your choosing over and above doorstep delivery all across India.

We understand that the heart of gifting lies in personalization, and we will ensure that all of our eco-friendly products are personalized to your specifications. Check out some of our offerings here. To get quotes, get in touch!

Tips to Choose Promotional Merchandise for 2020

The pandemic has undoubtedly caused an upheaval in corporate circles around the world. But with businesses returning back to office, and normalcy being restored, companies are looking for solutions to not only grow their business but also boost the morale of their teams.

With Christmas around the corner, and the New Year just in the offing, it is time that brands take a close look at how they are going to be approaching the coming months in terms of promotions, external and internal.

Consider this, a PPAI study points that 94% of people who receive a promotional product remember when they received a promotional product. 89% of people remember the brand that gave them such a product. More importantly, promotional products saw an amazing 500% more referrals as compared to any other promotional channel.

With the times as uncertain as they are, your employees and clients are looking for reassurance, and a reason to smile. It is here that the role of promotional merchandise and corporate gifting assumes an altogether different level of importance.

Here are some crucial points to keep in mind when choosing the ideal gifting solutions for 2020:

Empathy

Not just in words, but also actions, empathy has become a crucial aspect of communication today. If you are planning on giving something to your staff, make sure that it is emphasizing just how much you care about them and their wellbeing. Something as simple as a ‘Hope You’re Doing Well’ card could also communicated how much you care about your employees. For employees that are coming back to office a COVID care kit with a personalized card could also work as a great way to ensure they stay safe.

Anti Covid Key, Hand Sanitizer, N95 Mask Nitrile Gloves, Covid-19, Dooropener

Quality

It is a simple logic, your merchandise is the perfect representation of your brand. It is important thus that you choose giveaways that match the quality and class that your brand represents. Your target audience is judging you from the quality of your merchandise, make sure that they remember all the right things. Take the example of a simple sipper bottle, there are a number of varieties out there in the market, choosing the quality that fits into your budget becomes the most important question.

Water Bottle, Empathy, Insulated water bottle

Functionality

There is no sense in giving something merely for the sake of giving a gift. Customers today are an astute lot. With hours spent browsing social media they are well aware of trends. Keep up with their aspirations and give them items they need. It is not enough to give a USB stick anymore, but a USB stick that is also a classy pen is a different story altogether.

Functionality, Diary, Chargeable diary, Pen, coffee, goggles,

 

Electronics

Work from home is a reality of our times. With this comes an ever increasing dependency on gadgets and electronics to make sure that there is business continuity at every level. One of the most important giveaway items in this day and age is something that will help your employee, or even your client, function more effectively from home. For this reason we have selected a whole range of electronic products like earphones/headphones, powerbanks, speakers, watches, desk-clocks, lamps etc. And all of these with customization possibilities makes for a great gift for your employees.

Electronics Speaker, buds, hearphones

 

Eco Friendly Items

We live in world where environmental awareness is on the rise. Sharing eco-friendly merchandise with your team can be a great way to ensure that you are sending out the right message to your team and stakeholders. At Hue, we believe that there is nothing more important than ensuring our planet stays safe. With this in mind we have a wide but carefully curated selection of eco-friendly products. Right from bags, to writing equipment to drinkware to cutlery, these eco-friendly products are not only great to look at and functional but also reduce your carbon footprint.

Eco-Friendly Cutlery

 

Customization

Event giveaways, or merchandise meant for internal distribution often needs detailed customization. It is important to give your stakeholders a high level of quality, coupled with personalization this elevates the standard of gifting greatly. Imagine gifting your staff across the world, getting kits branded with your new logo the moment they reach office. The kits include everything from diaries to name tags to coasters and mugs, among other things, all personalized to the individual they are going to. It is this level of customization that gets brands noticed.

Jute bag, eco-friendly

At Hue, we give all our clients a range of merchandise options divided under three segments:

Premium | Executive | Standard

The idea is to have a select list of merchandise options depending upon the varied requirements of brands and their target audience around the world.

Merchandising can be a cost-intensive activity. To do so without taking the trends in account could mean having a lot of something thoroughly unwanted. Find the most trendsetting merchandise and swag options with Hue!